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Tag Archives: logo

Milwaukee Bucks You Too

Posted on 04/18/2015 by EnikOne
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Project – Redesign the logo and uniform system for the NBA’s Milwaukee Bucks.

Creative – Established in 1968, the franchise has had a remarkable visual history—it’s the only team ever to have its home court, then Mecca Arena, customized by the artist Robert Indiana. And the jerseys worn by Kareem Abdul-Jabaar and Oscar Robertson during their 1970s golden age are all-time uniform classics. As part of their overall quest to return the team to greatness, the new owners wanted to make a clean break with the team’s more recent logo marks and red-and-green color scheme.

Working closely with the Buck’s front office, Doubleday & Cartwright took inspiration from the organization’s rich history and the enduring character of its hometown. We introduced an updated color palette—deep forest green to represent Wisconsin’s woodlands, a contrasting cream in tribute to the iconic bricks that define the “Cream City’s” architecture, as well as a new accent of bright blue for its abundance of fresh water. Unifying all the elements is a custom typeface, MKE Block Varsity, inspired both by traditional varsity lettering and Milwaukee’s industrial heritage.

For the primary mark, we redrew the buck motif to better embody the competitive spirit of a team that is fearless (and fearsome), proud, and determined, with its antlers forming the outlines of a basketball. The secondary mark centers on a graphic reduction of a basketball and a bold letter M for Milwaukee. A tertiary mark puts the Bucks at the heart of the state of Wisconsin, literally and symbolically.

Results — On April 14, 2015, the Bucks unveiled their new logos at BMO Harris Bradley Center. Their new jerseys will debut later this summer. Via
1-primary2015-04-06-15-50-43_medium

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IMG_38932015-04-03-19-52-41_medium

IMG_39072015-04-03-19-52-43_medium

Posted in Art, design, Print, Sports, typography | Tagged Basketball, Doubleday & Cartwright, logo, Milwaukee Bucks, NBA, Redesign, uniform | Leave a reply

Logo Design Challenge

Posted on 12/22/2014 by EnikOne
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Aaron Draplin Takes On a Logo Design Challenge from lynda.com on Vimeo.

Posted in Art, books, design, Video | Tagged Aaron Draplin, design, Draplin Design Co, Graphic Design, logo, lynda, Yasaburo Kuwayama | Leave a reply

The Racism Of Native American Sports Logos

Posted on 05/15/2014 by EnikOne
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USA Today recently ran a series of graphics with the logos of all five teams with Native American mascots.
01All five teams that appropriate the Native American image for their mascot (the Cleveland Indians, the Washington Redskins, the Atlanta Braves, the Kansas City Chiefs, and the Chicago Blackhawks) have in fact adjusted their logos over time.02The graphs show how the logos have more or less evolved over time–like the Cleveland Indians’ phase-out of the clown-like visage of Chief Wahoo, in favor of the letter “C,” in a blocky red type.03aThe chart makes it glaringly evident that these teams have a major branding problem: Their storied icons are offensive, but they can’t veer too far from them or they risk abandoning traditions that fans hold dear.03Does it suffice? Not according to the National Congress of American Indians deputy director Robert Holden. “The team still owns the mascot or logo. Without a meaningful dialogue with Native peoples that includes tribal officials, Native educators, and others, these “changes” are disingenuous at best,” he says.06

Posted in Art, Events, Exhibit, Life, Sports | Tagged ATLANTA BRAVES, CHICAGO BLACKHAWKS, CLEVELAND INDIANS, KANSAS CITY CHIEFS, logo, Native American, Racism, sports, WASHINGTON REDSKINS | Leave a reply

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