Project – Redesign the logo and uniform system for the NBA’s Milwaukee Bucks.
Creative – Established in 1968, the franchise has had a remarkable visual history—it’s the only team ever to have its home court, then Mecca Arena, customized by the artist Robert Indiana. And the jerseys worn by Kareem Abdul-Jabaar and Oscar Robertson during their 1970s golden age are all-time uniform classics. As part of their overall quest to return the team to greatness, the new owners wanted to make a clean break with the team’s more recent logo marks and red-and-green color scheme.
Working closely with the Buck’s front office, Doubleday & Cartwright took inspiration from the organization’s rich history and the enduring character of its hometown. We introduced an updated color palette—deep forest green to represent Wisconsin’s woodlands, a contrasting cream in tribute to the iconic bricks that define the “Cream City’s” architecture, as well as a new accent of bright blue for its abundance of fresh water. Unifying all the elements is a custom typeface, MKE Block Varsity, inspired both by traditional varsity lettering and Milwaukee’s industrial heritage.
For the primary mark, we redrew the buck motif to better embody the competitive spirit of a team that is fearless (and fearsome), proud, and determined, with its antlers forming the outlines of a basketball. The secondary mark centers on a graphic reduction of a basketball and a bold letter M for Milwaukee. A tertiary mark puts the Bucks at the heart of the state of Wisconsin, literally and symbolically.
Results — On April 14, 2015, the Bucks unveiled their new logos at BMO Harris Bradley Center. Their new jerseys will debut later this summer. Via
The HIT+RUN 9-Year Anniversary Party
Please join us this Saturday night November 8th, 2014 for “REPEAT OFFENDER 9” the HIT+RUN 9-Year Anniversary Party taking place at The #Echoplex in Los Angeles, Presented by #DUBSPOT. The event will be hosted by GIOVANNI MARKS as well as boasting #nine dj sets and live performances by MONO/POLY, ZACKEY FORCE FUNK, CONTACT FIELD ORCHESTRA, CRIMEKILLZ, KATE MO$ (Scum & Gnar), MYSTERY CAVE, GATO LOCO (Gato Mercado & Emmanuel Coto) and CHITLINS. HIT+RUN will be #LiveScreenprinting all night long with exclusive designs by MIKE C, EMILY EVANS, ALEX KUHSE, YU MAEDA, RESTITUTION PRESS, ABCNT, MASCARIA, CHRISTOPHE GILLAND, MALKY, JAVI, MAGO, ENIKONE, MARK OF THE BEAST, H+R CREW and more! As with all REPEAT OFFENDER events, everyone wearing a HIT+RUN shirt from any past event gets FREE admission, plus the first 200 Crew through the door get one FREE blank black t-shirt to customize, and a limited-edition #RepOff9 Crew button. Plus FREE commemorative H+R Crew stickers for everyone courtesy of STICKY RICK! Big ups to DUBSPOT and all the #CREW!
THE ECHOPLEX (1156 Glendale Blvd, Echo Park, CA 90026) | 9pm-2am | 18+ | $10 / FREE TO EVERYONE WEARING A HIT+RUN SHIRT | DUBSPOT.COM