High-end department store Harvey Nichols has become renowned for creating surprising, cheeky and sometimes controversial ads that get people talking. Featuring real-life CCTV footage of shoplifters, its latest spot, created to promote its new Rewards app, continues its provocative approach.
Using security footage taken from our stores, watch some of our cheeky visitors attempt to abscond with the latest must-have items. Faces have been obscured to protect the guilty. If only they realised there was a better way to get a freebie (and legally too)…