Nike gets animated in latest World Cup ad
In a World Cup year of epic spots but few creative surprises, this film stands out, if mainly due to the charm of its animation. At five minutes long, one can only imagine the amount of work that went into it from Passion, who apparently had over 300 people working on it at one point.
The Last Game’ is a story about risky football versus safe football.
The scientist and the clones want to prove that riskless football is more effective.
Ronaldo Fenomeno and the original players disagree, and they are willing to risk everything to prove the scientist wrong.
There is only one way to know who is right: the Last Game.
Featuring (animated): Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno.
Register for the new Nike Football App and get the gear to Risk Everything at:
USA: http://www.nike.com/soccerapp Nike
Latin America: http://www.nike.com/futbolapp
Rest of World: http://www.nike.com/footballapp
How does design shape society? In this film, artist Mika Tajima traces the legacy of the influential Action Office furniture line—developed by Herman Miller—and how it serves as the inspiration for her own work. Introduced in 1964 and still in production today, the Action Office is a modular and customizable system of semi-enclosed cubicles. Intended to spur efficiency and productivity in the workplace, Tajima views the widespread adoption of the cubicle in the 1970s and 80s as profoundly dehumanizing, with each worker isolated in a sea of confined spaces. For her work, Tajima acquires and modifies an original set of Action Office wall panels, configuring them into non-functional, sculptural arrangements. Tajima connects the unintended consequences of Herman Miller’s modernist aesthetic, with its insistence on shaping human behavior, to contemporary problems in the Twenty-first Century.
Laughter is universal, but we know very little about the reasons we do it. Dr. Robert Provine has been studying the social and neurological roots of laughter for 20 years, and has come to surprising conclusions about how we operate as human beings.
For more on the health benefits of laughter, visit: theatlantic.com/magazine/archive/2014/06/funny-or-die/361618